Leverage by FOCUS logo
F-O-C-U-S Founder-Led & Executive
For entrepreneurs & senior executives

I help entrepreneurs and senior executives turn what already works into their next big outcome.

Cut through competing priorities, find the highest-leverage next move and turn it into focused execution.

Ilja T. Gull, founder of Leverage by FOCUS
Ilja T. GullFOCUS Co-Pilot for Business & Career Growth · Switzerland
25+years in sales, business development, partnerships and leadership
SAP · iLovePDFtechnology, SaaS and B2B environments
The problem

Not too little opportunity. Too much attention spread across credible options.

The work

Reduce noise. Identify leverage. Choose the priority. Protect execution.

The result

A clearer next move and a practical focus on what matters most now.

Two situations. One core problem.

You already have proof. The question is where to point it.

This is for people who already know how to perform. The challenge is not capability. It is deciding what deserves concentration now.

For entrepreneurs & business owners
Founder-Led FOCUS

Get more from what you already built.

You already have customers, proof and something people pay for. But inconsistent focus, weak follow-up or constant reinvention can make revenue less predictable than it should be.

  • Find what is already working and deserves more attention.
  • Turn large projects into smaller paid stages where useful.
  • Protect proven activity from new-idea drift.
  • Build enough short-game consistency to finance the long game.
Explore Founder-Led FOCUS →
For senior executives
Executive FOCUS

Make the next move compound what you already built.

You have credibility, experience, relationships and options. The challenge is deciding which chapter deserves the next years of your attention without defaulting to the next obvious ladder.

  • Clarify what the next chapter is actually meant to provide.
  • Separate attractive options from the right option now.
  • Use reputation, relationships and proof as leverage.
  • Turn reflection into evidence, access and strategic momentum.
Explore Executive FOCUS →
The method

FOCUS leverages your existing energy without reinventing the wheel.

FOCUS (stylised F-O-C-U-S) is a five-step diagnostic method: Facts, Outcome, Constraints, Upside, System. It helps you diagnose what your results already show, cut the noise, leverage what works and focus on the next outcome that matters. Not another course. Not more information.

F

Facts

What do your actual results already show? We review the assets, traction, relationships and patterns that already carry proof.

O

Outcome

What result actually matters next? One concrete business or career target, not another attractive direction.

C

Constraints

What must be removed, reduced or deprioritised? We cut the distraction, complexity and low-value commitments that dilute execution.

U

Upside

What has the highest upside if focused properly? One leverage path built on existing proof, demand and relationships.

S

System

What keeps the right action happening? A lead metric, review cadence, decision rules and accountability that survive real life.

See how the FOCUS method works →

The perspective

Commercial experience. Independent distance.

My background is commercial, not clinical. For more than 25 years I have worked across sales, business development, partner development, leadership and commercial operations in technology, SaaS and B2B environments, including SAP and iLovePDF.

My role is not to give you more information. It is to help you see what your situation is already telling you, challenge weak assumptions and keep the highest-value decision in focus.

About Ilja → LinkedIn

What clients say

In their own words.

“… reaching out to new clients was the surface problem to another deeper issue I’ve faced but was not aware of. … I not only have new international clients; they turned into genuine business partners. … Because of the results I got, I have extended our collaboration for another 6 months!”
Anees AlomarFounder, Business of Archviz
“The coaching definitely helped me to prioritize and work out an action plan for my life which still helps me focus and stay on track. Before the coaching I was moving around in circles without direction or a goal.”
Ursula SmitLean Management Coach, BHP
“If you’re after someone who will take your excuses and let you be in your comfort zone, then look elsewhere. Because Ilja will make you every bit uncomfortable, stretch you and make you aware, ultimately leading you to the personal growth you’re after.”
Pooja LohanaFounder, Damn Fine Writing
Start here

What deserves your attention next?

Choose the path that matches your situation, or start with a free Reflection Check if you want a quick outside perspective first.

Find your free check → Discuss Next Move