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FOCUS Founders & Executives

Who It's For›Founder-Led FOCUS

Founder-Led FOCUS

Get more from what already works.

A confidential thinking partner with no stake in your decisions, for founders and business owners whose business already works and who want revenue more predictable, with sharper focus and stronger commercial momentum.

Distance to see what is already working. The focus to stay on it, and a commercial rhythm that keeps it moving.

Discuss Next MoveSee your runway

A marble figure turns one of many valves on a wall of pipes. Most taps only trickle; the one pipe he opened drives a large water wheel. Beyond, a harbour town at sunset.
01 · Who this is for

For founders and business owners.⁠You already have something that works.

You already have customers, proof, experience and something people are willing to pay for.

The problem is rarely a total lack of opportunity. More often, your attention keeps moving: a new offer, a new project, a new channel, another idea that feels more exciting than repeating what already works.

The result is familiar: inconsistent revenue, too many open loops, weak follow-up and a business that feels harder than it needs to.

The long game can stay ambitious.
The short game simply needs to finance it.

Typical fit: you run an established business, typically with CHF 1 million or more in annual revenue.

02 · How we work together

One conversation first. Then a proposal built around your business.⁠

There are no fixed packages. After a 20 to 30 minute call, you receive a short, tailored proposal: the outcome we work towards, the rhythm of our sessions, the support between them and the investment.

  1. A short callWe look at your situation, your FOCUS Check read if you have one, and whether FOCUS is the right fit.
  2. A tailored proposalScope, rhythm, support between sessions and investment, in writing.
  3. We startOnce you accept, your first session is scheduled. Billing is monthly in advance and you can cancel anytime.
How we work

One format, over time

A confidential thinking partner.Two to four conversations a month, your 90-day priorities in writing, and a second view before every important decision.

Your proposal sets the rhythm: two, three or four conversations a month.

03 · Your Revenue Runway

Imagine pointing all that scattered action at a single point of focus.⁠

Four milestones, each one building on the last. Click one below to see what happens at each stage. The goal is not another big strategy project. The goal is to stabilise the short game, deepen what already works and let today’s revenue finance tomorrow’s vision.

Take-off You are here Progress Long game ahead
You are here
✈
Long game ahead
Short game funds the long game.
Milestone 1 · 30 days

Stabilise the short game

Identify what already works, define the core revenue priority and stop letting unnecessary offer drift steal attention from proven revenue-producing activity.

What happens here

    Which milestone matters most right now: 30, 90, 180 or 360?

    Let’s map your runway
    04 · FOCUS for founders

    Five questions, applied to your business.⁠

    The same five steps as the FOCUS method, with what each one looks at for you.

    F

    What's really going on?

    Facts

    Review what revenue, customers, offers, proof and pipeline already show, and where your time, attention and money really go. Evidence before new ideas.

    O

    What matters most now?

    Outcome

    Define the one commercial outcome that matters next: revenue, offer clarity, better clients or sharper positioning.

    C

    What has to wait or stop?

    Constraints and Cost

    Cut the side projects, weak offers, scattered messaging and low-value obligations that dilute execution. Every meaningful yes contains a no.

    U

    Where will effort pay off most?

    Upside

    Build one leverage path from existing clients, warm leads, referrals and offers that already sell, so progress builds momentum.

    S

    How do we keep it going?

    System

    Install the weekly rhythm: one lead metric, a review cadence, decision rules and follow-up that holds, so the right actions become habits and progress compounds.

    See how each FOCUS step works →

    05 · What clients say

    What working with Ilja is like.⁠

    “Few people are suited to assist others, and it takes a rare individual to understand precisely how and when to guide them. Ilja is that person.

    My time with Ilja has prompted so many shifts that I lost count, and the outcomes are clear. He has redefined focus for me in unexpected ways. So much so that he is the undisputed thinking-partner. I believed I understood how to concentrate on what matters, mentally and emotionally, for business and personal life until I met this remarkable person. I can offer only so many words to recommend Ilja, so I can sincerely urge you all to let him help you.”

    Andre StivalaCo-Founder, ODIT · Archives

    “… reaching out to new clients was the surface problem to another deeper issue I’ve faced but was not aware of. … I not only have new international clients; they turned into genuine business partners. … Because of the results I got, I have extended our collaboration for another 6 months!”

    Anees AlomarFounder, Business of Archviz

    “I was amazed how I was guided through my current life situation with the right questions asked. It helped me a lot to visualize some of my current issues I’m dealing with. During our [thinking partner] sessions I was able to change important tasks and successfully reach goals.”

    Stephan JuchliMember of the Board, Juchli Immobilien AG
    Start with the real question

    Where is your attention producing less than it could?⁠

    If your business already works but your revenue, focus or follow-through does not feel as consistent as it could, the first step is to identify the commercial leverage already sitting inside the business.